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|Businesses can no longer rely solely on the old form of print media to advertise their products andor services to their target market. Nope. Those days are long gone. In order to really be able to compete in the marketplace today Early Wynn Jersey , businesses have to move their marketing efforts towards a digital medium.
The internet with its websites, blogs and social media are the (not so) new way to funnel profits in. It’s been around awhile and any business that is not advertising online or utilizing search engine optimization (SEO) is really missing out on a lot of money.
That’s right, SEO is not a disease. If you thought it might be, or just have no clue yet as to what I am talking about. Pay close attention. This article was meant just for you.
Old school Derek Holland Jersey , fundamental, marketing 101 tactics tells us to put our advertising in front of traffic.
This makes sense, yeah?
In the days of the old west this came in the form of hand-carved wooden signs staked into the dirt, horse trodden paths. Through the industrial age we shaped the skylines with billboards and littered the airwaves with radio and television commercials.
Wherever there were wandering eyes or ears Carlton Fisk Jersey , some form of advertising was sure to be found. And in order to make profit, smart business owners learned to be able to get their message in front of these eyes and in a presentable manner. If you didn’t, your business profit potential had a very limited ceiling.
The internet today is the horse-trodden roads of the old west and traffic jammed highways before the advent of the internet. Think of a business’s website as their dust coated wooden sign staked at the side of the dirt road, or the eye-catching billboards that force driver’s eyes to catch just a quick glimpse. A website is an absolute integral piece to maximum profit potentials for businesses today.
How Local Businesses Can Benefit From Internet Exposure:
Assuming that you are a local business owner Carlos Rodon Jersey , people are searching for exactly what you are offering whether you think they are or not. The same people that used the Yellow Pages years ago are now using the internet, more specifically Google, to find phone numbers and contact information for local businesses.
The one main difference though (and this is significant) is the ability to place your business’s website above everyone else’s. This is what SEO aims to do. Not many people venture beyond page one or even below the fold on page 1 search results.
It’s not enough to just have your information floating somewhere in Google digital space. This information has to be put together in the form of a website to convert wandering eyes, and it’s got to be well optimized to gain targeted traffic by owning the #1 search ranking.
And even if your market is limited to a handful of online searches per month Bobby Jenks Jersey , the internet gives you the potential to grow your business beyond your quaint little town or small city. In bigger cities, places where there are more than one other competitor, the ability to dominate the search results will give you the ability to tilt the profits more towards your business and away from the others.
Did You Know…?
Cell phone usage, and more importantly smartphone usage Bo Jackson Jersey , is at an all time high and continues to grow at a rapid pace. More than half of all local searches are made on a smartphone. In less than two years time, there will be more people searching for local services using their cell phone rather than their home computer or laptop.
This trend should be a wakeup call for those local businesses that have yet to take their marketing to a digital format. If you don’t have a website that is optimized for the search engines or one that is mobile ready, no doubt you are really going to miss out on easy traffic and easy profits for your business for the next several years to come.
How to set this process up should be outsourced to an internet marketing expert.
I see way too many business owners try to put up their own website or who pay way too much money to get a website that looks top-notch, yet is not optimized to be placed high in the search engines for keywords that will land them paying customers. Someone who has experience in building websites and optimizing these websites to gain targeted traffic is essential in order to succeed with an online marketing plan.
Aside from ranking high in the major search engines Bill Melton Jersey , an experienced online marketer will also be able to gain valuable traffic through social media websites like Facebook and Twitter.
Targeted traffic to an optimized website WILL make you more money, no doubt. Many businesses have made this jump to the next generation of marketing and advertising online which will set them up for success long into the future.
Take a close look at your own profit margins. If they have been in a steady decline or are nowhere near where you want them to be, perhaps it is time for you too to take this leap of faith online and seriously think about changing your marketing strategy.
And if you already are online with your own website, but that website does nothing more than take up memory on someone’s computer Avisail Garcia Jersey , you also need to drastically change your strategy and put some effort into optimizing your site. It represents your business. If your website is stagnate, so too will be your business and your flow of money.
Business success today lies in your ability to follow trends and get your business in front of traffic and where people are searching. The new age marketing of today and tomorrow is all in a digital format and right at your potential customers fingertips, 24 hours a day, 7 days a week.
Make it easy for them to find your business and you will make easy money.
Matt Helphrey is t
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